Privacy Policy

Last updated: June 2026

This Privacy Policy describes how personal data of users visiting the website momoyama.it is processed.

1. Data Controller

MAD S.r.l.
Via V. Borghini 18
50133 Florence (FI), Italy
VAT Number: 07547060488

For any information regarding the processing of personal data, users may contact the Data Controller through the contact details provided on the website.

2. Types of Data Collected

While browsing the website, the following data may be collected:

Browsing Data

The computer systems and software procedures used to operate the website automatically acquire certain technical data whose transmission is inherent in the use of Internet communication protocols, including:

  • IP address;

  • Browser type;

  • Operating system;

  • Date and time of the visit;

  • Pages visited;

  • Technical information related to navigation.

Such data is used exclusively for statistical and security purposes.

Data Voluntarily Provided by the User

Users may provide personal data through:

Contact Form

The following data may be collected through the contact form:

  • Name;

  • Email address.

Such data is used exclusively to respond to the user’s inquiries.

Newsletter Subscription

The following data is collected through the newsletter subscription form:

  • Email address.

Subscription is voluntary and allows the user to receive informational and promotional communications related to the activities of the Data Controller.

3. Purposes and Legal Basis for Processing

Personal data is processed for the following purposes:

Responding to User Requests

Legal basis: performance of pre-contractual measures requested by the data subject.

Sending the Newsletter

Legal basis: consent of the data subject.

Users may withdraw their consent at any time by using the unsubscribe link included in every newsletter communication.

Statistical Analysis and Website Improvement

Legal basis: user consent, where required by applicable law through the cookie banner.

Marketing and Advertising Campaign Measurement

Legal basis: user consent, where required by applicable law through the cookie banner.

4. Tools and Services Used

Google Analytics 4

The website uses Google Analytics 4, a web analytics service provided by Google, to collect aggregated statistical information regarding website usage.

Meta Pixel

The website uses Meta Pixel, a service provided by Meta, to measure the effectiveness of advertising campaigns and deliver relevant promotional content.

Mailchimp

Newsletter management is carried out through Mailchimp.

The email address provided by the user is transferred to and processed through this platform solely for sending communications to which the user has subscribed.

Google Fonts

The website uses fonts provided by Google Fonts. While viewing website pages, requests may be made to Google’s servers to ensure the correct display of fonts.

5. Methods of Processing

Personal data is processed using electronic and digital tools, adopting appropriate security measures to prevent unauthorized access, disclosure, alteration, or destruction of data.

6. Data Retention

Personal data is retained only for the period necessary to achieve the purposes for which it was collected and in compliance with applicable legal obligations.

In particular:

  • Data submitted through the contact form is retained for the time necessary to manage the request;

  • Newsletter subscription data is retained until consent is withdrawn or a deletion request is received from the user;

  • Data collected through cookies and analytics tools is retained according to the retention periods established by the respective service providers.

7. Disclosure of Data

Personal data may be processed by third parties providing technical and organizational services necessary for the operation of the website, appointed where required as Data Processors pursuant to Article 28 of the GDPR.

Personal data will not be publicly disclosed.

8. Transfer of Data Outside the EU

Some service providers used by the website, including Google, Meta, and Mailchimp, may process personal data outside the European Economic Area (EEA).

Such transfers are carried out in accordance with the safeguards provided by Regulation (EU) 2016/679 (GDPR).

9. Data Subject Rights

Users may exercise at any time the rights provided under Articles 15–22 of the GDPR, including:

  • Access to personal data;

  • Rectification of inaccurate data;

  • Erasure of personal data;

  • Restriction of processing;

  • Objection to processing;

  • Data portability;

  • Withdrawal of previously given consent.

Data subjects also have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali).

10. Cookies

The website uses technical cookies and, where required by law and subject to prior consent, analytical and marketing cookies.

For more information, please refer to the website’s Cookie Policy.